Tag Archives: Business

Drawing the line

So it would appear I have fallen out with my first supplier. (No doubt it won’t be the last.)

Several months ago, I contracted a small company to carry out some work for me. We got off to a shaky start due to some ambiguity regarding the scope of the work involved, but we sorted that out and proceeded on a basis that, while I wouldn’t say I was relaxed and happy about it, we had both agreed on. However, I ran into difficulty almost straight away when I asked for the dates that the work was being carried out on. The reasons that this info was important were twofold : firstly, I need to have visibility into the calendar of work so that in the event of a problem in a related area, I have the data I need to begin troubleshooting from ; secondly, I have a very finite amount of money and I need to carry out due diligence on where my money is being spent. Value for money is extremely important to small businesses, as well as everyone else :-)

Unfortunately, this information (which I felt was very straightforward) was not forthcoming. I was continuously reassured that the work was being done, but it took over three months for the dates to be produced. During this time, I requested the info on various occasions, and it was always going to be emailed to me that evening, but it never arrived. Each time I was told that the work was being done, and I felt that there was an implication that I had no right or reason to be questioning it – despite the fact that I was often passing on feedback to the company from other interested parties who were telling me that they didn’t think the work was being carried out. This lack of clarity was compounded by one of the company’s team members (a third-party contractor) telling someone one day in August that this was the first time they had carried out this work, since as far as they were concerned, I had been doing it myself up to now. Now I had been paying for this work to be carried out since May., so naturally I was a little upset when this nugget of information got back to me. When I queried this with the company in question, I felt like I was simply fobbed off : “he probably meant that it was the first time that he had done it, not the first time it’s actually been done”. I reiterated that this was not what the individual had said, but the feeling I was getting is that it didn’t matter, I would get nothing back on this matter.

At this point, our communications were starting to get a little heated as I got increasingly frustrated. An adhoc piece of work was left languishing for three weeks – when I would look for an update, it was always “that will be done tomorrow”, which I would communicate back to the other interested party in the equation. When no-one would turn up to do the work, I looked like a prize idiot. Especially the second AND THIRD times it happened. And yet, the other company in question felt that it was their reputation that was being damaged by being associated with me – they were currently only contracted to carry out a portion of the work we do, but they wanted me to hand it all over to them because they felt they couldn’t trust what might be being done by other contractors, and didn’t want their names associated with it. Oh the irony.

I felt they weren’t doing a good enough job on what they were responsible for already, and that I couldn’t trust them with the full shebang. I was informed that my attitude was terrible, and that I was pissing a lot of people off. “Well good, because I’m pretty pissed off myself”, was my not-very-witty retort. Hey, I can’t be marvellously poised *all* the time :-) They gave me an ultimatum – all or nothing – and I even surprised myself with how gladly I chose “nothing”.

Even a few weeks later, the situation still frustrates me – especially the implication that my attitude was the problem. Disgraceful of me really, looking for information about the service I was paying for. Honestly, who did I think I was?  In the end of the day, it all came down to trust. The signal I was getting was that I should have just inherently trusted the company in question. Yet I never felt like they once trusted me. I repeatedly felt like they were doing me a favour, rather than feeling like a valued customer. My requests for visibility into the process went unheard, but I was expected to cough up for the invoices that appeared without questioning them. (And there was almost always something that needed clarification/correction.) Wonderful learning experience though, sleepless nights and angry phonecalls aside.

So what have I learned?

1. Trust your instincts. I think I knew at the start that this had potential to be a difficult relationship, and that there might be a personality clash, but I ignored it and forged ahead because I needed to get the work done.
2. Trust your supplier – and if you can’t trust your supplier, then find a new one.  I left this situation drag on for longer than I should, and I’m still trying to figure out why that is. Going looking for new suppliers is certainly a pain in the ass, but so is trying to manage a supplier who doesn’t care about your business.
3. Stick to your guns. There were times when I could have been a bit more forceful and set out my terms and conditions a bit more stringently, but perhaps I was afraid of pissing people off. Since I have allegedly done this already with my terrible attitude, it seems I would have had nothing to lose and I should have let rip a lot sooner! No More Ms. Nice Girl from now on :-)

Guaranteed Irish!

Earlier this week, I met with the team from Guaranteed Irish to discuss the required criteria in order for Metalman Brewing to be able to carry the “Guaranteed Irish” symbol. There was remarkably little information on their website regarding these criteria – lots of information as to why Irish companies should want to carry the mark, but not what they need to do in order to qualify.

Consequently, I was expecting to need to produce facts and figures, evidence as to our “Irish”-ness, describe our processes, talk about the potential job creation – all that good stuff. I was also a little nervous about raw material requirements, since I’m expecting to need to import just about everything we need to make our beer, bar the water. It turns out I didn’t need to be – the requirement is that 50% of the end-value of your product needs to be, well, Irish. So Bewley’s are a member, despite coffee plantations in Ireland being few and far between. Similarly, Hairy Baby Clothing company carries the mark, but I don’t think they pick the cotton for their t-shirts in Cork. And so it is with us – while the raw materials will, for the most part, need to be imported,  the process which they will undergo in order to turn them into delicious and tasty beer will be 100% Irish. (Because let’s face it, @metalman_tim is practically a paddy at this stage.)

So rather than going away to fill out application forms, produce supporting documentation, and play the waiting game, instead I left their offices with authorisation to use the logo, some tent cards and stickers (and a couple of wicked Hairy Baby “Guaranteed Irish t-shirts” thrown in!) and just enough time to ask my poor beleaguered graphic designer to stick the symbol on my beermats before they went to the printer. Groovy!

Okay then – a Guaranteed Irish beer – so what does it mean for the beer-drinking public of Ireland? Does it make my beer any more Irish? Nope. Is it just a gimmick, a marketing tool to strike a chord with those who want to support all things Irish? Maybe. But that’s not necessarily a bad thing. In an industry dominated by big companies with their marketing millions, where we are striving to grow the tiny fraction of market share for microbreweries in any way we can, we need all the tools we can get. As some well-known marketing millions have been heard to say, every little helps.

So buy Irish – and support your local microbrewery!

Have boots, will travel

And it’s off to White Gypsy to produce our first brew, starting in the wee hours of Friday morning!

The first time we visited White Gypsy, Metalman Brewing was but a fledgling idea, starting to take shape in my mind, and giving @metalman_tim the odd sleepless night. (It also had a different name, but that’s another story.) Cúilan graciously answered all of our (ridiculous) questions, gave us lots of excellent information and advice, asked us plenty of hard questions in return for which we had no answers, and sent us off with a ton of research to do. Homework, if you will.

The second time we visited him, we felt we were much better equipped – our questions were a little less ridiculous (although not much) and our brewery idea was a lot farther along – we had goals, and deadlines (ha!), and something that resembled a business plan. But sure enough, Cúilan still had plenty more  questions that left us embarrassingly silent, leaving us feeling like we would never know enough, or be ready enough, to start down this rocky road. But what he also had for us was tons of support – help if (or more realistically, when) we would need it, an offer to produce our first brew with us, contacts that would enable us to learn about the things we still didn’t know about, and his phone number if we ever needed him.

And so it has carried on with almost everyone we have met in this business so far – I cannot emphasise enough how helpful those involved in the microbrewing industry are – both on the manufacturing side, and on the consumption side! No doubt all of these people will appear in this blog at some point over the next several months/years, while I pour out effusive thanks for everything they have done for Metalman Brewing, either directly or indirectly. But no time for that now – I need to don my sparkly boots and drive to Tipperary where a 6:30am start and a mash tun await me!

 

 

(Note – No actual driving in sparkly boots will be done. They’ll probably be hard enough to walk in, don’t mind drive in. And no doubt, they will further confirm to Cúilan that I am a total cowboy (girl) who doesn’t know what she is getting into – and he is more than likely right!)

 

Taking the leap

Tomorrow will be my last day working for The Man. The following day, I will be a self-employed brewery-owner. (We won’t dwell too much on the fact that said brewery is still in someone else’s storage unit, and that the cheque that makes it “my brewery” is still in the mail – these are mere technicalities.) I find it curious that something as simple as one night’s sleep is going to change me from being a desk-based, laptop-totin’ I.T.  manager-type into a would-be-entrepreneur – frankly, it all seems rather unlikely, somewhat surreal, and mildly petrifying. OK, a bit more than mildly. Essentially, it’s going to take some getting used to. But this is what I have committed to do, and since I have also committed to blog about the road ahead, here we are.

And so, this begs the question – where is “here”? Well, we are (still) in the early stages of setting up a microbrewery in Waterford city. The business plan is written, we’ve organised funding, and retained a very nice accountant to keep us on the straight and narrow. We have found some premises, engaged architects and engineers and a quantity surveyor, and they are busy working on the planning application. We eventually decided on a name, registered our company and arranged the purchase of a brewery (more on that in a later post). A very helpful (and patient) graphic designer is on task for our branding, and has come up with the very attractive logo you see above. We have also engaged in lots of tireless and selfless research – brewing beer at home then making our friends taste it, as well as visiting lots of breweries, sampling and assessing their wares, inflicting ourselves and our relentless questions on their unfortunate, unsuspecting brewers.

Progress on all of this was slow, as it was pursued on a part-time basis over the last 12 months while @metalman_tim and I continued at the day jobs. But from the day after tomorrow, things will (hopefully!) start to move a bit faster, as I will be turning my attention to the brewery full-time, while himself continues to earn a crust, and the bank won’t ask us to vacate our house.

So what’s next? Well, while the cogs continue to turn on the planning application for our Waterford brewery, plans are afoot to brew our first batch of Metalman Pale Ale at the White Gypsy brewery in Templemore this Friday (Feb 4th). The conditioning period should give me just enough time to assemble the necessary accoutrements for selling beer – glassware, beermats, taps, and – oh yes, customers! Better get to work…